British Airways, Emirates And Cathay Pacific Lead A Premium Cabin Revolution

Airlines are racing to reinvent luxury flying, but corporate travellers could be heading in the opposite direction. British Airways is unveiling redesigned premium cabins, Emirates is introducing electrically powered Premium Economy seating with adjustable privacy screens, and Cathay Pacific is investing in upgraded seating and connectivity as part of a $19 billion programme. Yet as the aviation industry spends billions making journeys more comfortable, new research from Dragonpass, the global travel and lifestyle benefits platform supporting more than 45 million members worldwide, illustrates the potential consequences of overlooking the employee journey. Is the gap between the travel experience airlines are building and the one businesses are willing to pay for becoming increasingly difficult to ignore?