When flydubai was created in 2008, its purpose was to connect Dubai with underserved regional markets using a simple narrowbody model. Under chief executive Ghaith Al Ghaith, it has grown into something more complex: a network airline that complements Emirates, carries premium as well as value-conscious travellers and reaches cities larger aircraft cannot serve efficiently.
Al Ghaith brought more than two decades of aviation experience to the launch. He joined Emirates in 1986 and rose to executive vice president for commercial operations worldwide, giving him direct exposure to route planning, sales and the development of Dubai as a hub. Leading flydubai allowed him to apply that knowledge to a more agile platform.
Al Ghaith brought more than two decades of aviation experience to the launch. He joined Emirates in 1986 and rose to executive vice president for commercial operations worldwide, giving him direct exposure to route planning, sales and the development of Dubai as a hub. Leading flydubai allowed him to apply that knowledge to a more agile platform.