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The Rise, Fall and Rebirth of Morphe

September 23, 2026September 23, 2026

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After emerging from bankruptcy, the 2010s megabrand has quietly reshaped its makeup business for a new climate. To become a legacy label, it also needs to regain its place in the zeitgeist.

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The Rise, Fall and Rebirth of Morphe

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The Rise, Fall and Rebirth of Morphe